Dr. C. Madhavaiah
About
Research Area
Madhavaiah Chendragiri holds the positions of Professor of Marketing and Head of the Department of Management at Pondicherry University, Karaikal Campus. His academic journey is marked by remarkable achievements and contributions to the field of management.
Qualifications
He had his graduation, post-graduation in management and a doctorate in management from Sri Venkateswara University, Tirupati,
Professional Experience
He has 23 years of teaching experience and 21 years of research experience in management and marketing. His extensive tenure reflects a profound dedication to academic excellence and scholarly pursuit.
Teaching and Research Interests
His expertise encompasses various domains within management, including marketing management, insurance management, systems management, service quality measurement, technology adoption behaviour of customers, brand equity, and consumer behaviour in luxury fashion brands.
Publication Highlights
His scholarly output is substantial and impactful. He has authored the book “Measuring Service Quality in Banking Sector” (2014) published by Lambert Publishers, Germany. Additionally, he has published more than 75 research articles in refereed national and international journals, including the Journal of Financial Economic Policy (Emerald Publications), Journal of Science and Technology Policy Management (Emerald Publications), Public Transport (Springer Nature), International Journal of Social Economics (Emerald Publications), Journal of Indian Business Research (Emerald Publications), Journal of Marketing and Communication, Asia-Pacific Business Review (Sage Publications), Vision– Journal of Business Perspective (Sage Publications), Asia-Pacific Marketing Review, Prajnan, Journal of the Insurance Institute of India, The ICFAI Journal of Services Marketing, Serbian Journal of Management, Udyog Pragati and Amity Business Review., among others, showcasing his diverse scholarly contributions.
Publication Metrics
The Publication Metrics of Prof. C. Madhavaiah as of 14-05-2025:
Google Scholar Citation Score: 1133
Google Scholar h-index: 13
Google Scholar i10-index 21
Scopus Citation Score: 255
Scopus h-index: 6
Web of Science Citation Score: 160
Web of Science h-index: 5
Doctoral and M.Phil. Supervision
Dr. Madhavaiah has successfully guided 6 doctoral scholars and 2 M.Phil. scholars, who have excelled in their roles as ideal teachers and researchers. He is guiding 6 Ph.D. scholars now. His mentorship reflects his commitment to nurturing the next generation of scholars and leaders in the field.
Research Collaborations
Dr. Madhavaiah’s participation as a subject expert in selection panels of doctoral researchers and membership on doctoral committees at several universities in South India highlights his dedication to promoting academic growth and excellence.
Board of Studies Membership
As a member of the Board of Studies in various institutions across South India, Dr. Madhavaiah contributes to shaping academic curricula and promoting innovation in management education.
Professional Contributions
Beyond his academic achievements, he actively contributes to the academic community. He organizes national-level management meetings, conferences, and research methodology workshops. Additionally, he serves as a respected reviewer for prominent journals from distinguished publishers, enhancing the quality of scholarly publications.
Recognitions and Awards
In recognition of his exceptional teaching and scholarly contributions, Dr. Madhavaiah was honoured with the Best Teacher Award from Pondicherry University for the academic year 2021-22.
Notable & Recent Publications
"Prabhakar Nandru, Madhavaiah Chendragiri and Arulmurugan Velayutham (2021), “Examining the influence of financial inclusion on financial well-being of marginalized street vendors: an empirical evidence from India”, International Journal of Social Economics, Vol. 48 No. 8, pp. 1139-1158. (ISSN: 0306-8293) (Emerald Publications) (ABDC: ‘B’ Rating). DOI: https://doi.org/10.1108/IJSE-10-2020-0711"
"Hanumantha Rao Sama, Long‑Sheng Chen, Venkateswarlu Nalluri and Madhavaiah Chendragiri (2023), “Enhancing service quality of rural public transport during the COVID‑19 pandemic: a novel fuzzy approach”, Public Transport, Vol. 15, No. 2, pp. 479–501. DOI: https://doi.org/10.1007/s12469-022-00318-z (Impact Factor 2022: 2.6)"
"Nandru, Prabhakar., S.A. Senthil Kumar, and Chendragiri Madhavaiah (2023), “Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy”, Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. (ISSN: 2053-4620, ISSN Online: 2053-4639) (Emerald Publications) (ABDC: ‘C’ Rating). DOI: https://doi-org/10.1108/JSTPM-03-2023-0035"
"Nandru, Prabhakar., Chendragiri Madhavaiah., and S.A. Senthil Kumar (2023), “Factors affecting the adoption of mobile payment services during the COVID-19 pandemic: an application of extended UTAUT2 model”, Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. (ISSN: 2053-4620, ISSN Online: 2053-4639) (Emerald Publications) (ABDC: ‘C’ Rating). DOI: https://doi.org/10.1108/JSTPM-03-2023-0044"
"Prabhakar Nandru, Madhavaiah Chendragiri, and Velayutham Arulmurugan (2024), “Socioeconomic determinants of ownership of payment cards, mobile money account, and government remittances of digital financial services: evidence from India”, Journal of Financial Economic Policy, Vol. 16 No. 2, pp. 247-271. (ISSN: 1757-6385, ISSN Online: 1757-6393), (Emerald Publications) (ABDC: ‘B’ Rating). DOI: http://doi.org/10.1108/JFEP-07-2023-0176"
